When I applied the lipstick, I noticed that it was indeed quite smooth and soft and creamy. I liked it. The color is a nice soft brown, great for fall. I was also quite pleased at how well it stayed on. The color wasn't quite as true or strong as with other long-wearing lipsticks (generally the kind with the gloss to go along with them), but I had a nice subtle color to my lips all day long, and my lips never felt dry or uncomfortable at all. I found an article online explaining the new SoftFlex™ Comfort technology behind this marvelous little lipstick, which is what allows it to stay on but feel comfortable as it does so.
Bottom line, I think I'll be investing in some more of these little lipsticks.